USA

Bally’s Casino Revenue Rises 2% in Q2 2026

August 17, 2026
Sarah Chambers

Bally’s Corp. reported a 2% increase in casino revenue for the second quarter of 2026, reaching $401 million, compared to $393.3 million in the same period last year. This growth was primarily driven by increased player activity at Bally’s temporary Chicago casino and new venues in Baton Rouge and Marquette, Iowa.

Players in Illinois may experience heightened competition in East St. Louis and Atlantic City. However, stronger performance in Chicago and at Bally’s Quad Cities property helped balance these challenges. Overall, rated play—bets made by registered players—rose by 4.3%, indicating more frequent or higher-value wagering.

The Bally’s Intralot division, which recently integrated business-to-customer operations, posted a 22.3% revenue increase, generating $243.5 million. North American online gambling revenue also climbed 16.9% year-over-year to $66.1 million, supported by robust wagering across all verticals. This expansion provides online bettors with more options, though players should continue to engage responsibly. For additional insights, see our Online Gambling coverage.

UK players face notable changes as Bally’s prepares for the near doubling of the digital casino tax from 21% to 40%. CEO Robeson Reeves estimated this tax increase will reduce Bally’s cash flow by $39 million and signaled forthcoming marketing budget cuts. This may result in fewer promotions or bonuses for UK players in the near term. Despite these challenges, Reeves noted, “We target opening of the permanent casino in early 2027.“ The company also reported steady UK revenue growth, with year-over-year increases accelerating to 13% in July without additional marketing spend. For more UK-specific updates, visit our UK section.

In the United States, Bally’s continues to advance major projects. Construction at the $1.7 billion Chicago casino has slowed but remains on track for an early 2027 opening. Bally’s is actively developing retail, entertainment, and dining components for its Las Vegas site near the new baseball stadium, with partnership negotiations underway. Additionally, Bally’s signed a letter of intent with a potential equity investor for the $4 billion Bronx casino development, signaling future opportunities for players in New York City.

Lottery players may benefit from Bally’s expanding technology solutions. The company secured new contracts in Australia, Chile, Greece, and Ontario, Canada. These upgrades aim to improve user experience and service reliability. For more on lottery developments, see our Australia coverage and related lottery news.

While Bally’s growth in physical and online casinos offers more betting options, players should be aware of the impact of tax changes and market competition on promotions and access. Staying informed about local developments and practicing caution can help manage gambling risks effectively. For guidance, visit our Responsible Gambling resources.

Source: CDC Gaming

Additional context on industry recognition can be found in the recent announcement of the 2026 Patty Becker Pay It Forward Award by Global Gaming Women, highlighting leadership and mentorship in the gaming sector. More details are available here.

Sarah Chambers
Latest posts by Sarah Chambers (see all)