FanDuel Sports Network has announced a collaboration with RUWT?! (a leading Sports Excitement Analytics company) to add real-time sports excitement alerts to the platform. From now on, you’ll never miss a moment and get instant sports updates like never before.
This collab is part of a bigger trend in sports media platforms that integrate real-time engagement tools. Sportsbooks and networks alike are after data-driven features that would help them deliver the best experience to their users.
Back to FanDuel. The network seems to have a thing for constantly improving its offerings, which cannot help but benefit its users. What started with responsible gaming initiatives and live streaming partnerships ended up with a collaboration with RUWT?!.
What does this mean for FanDuel and how it will affect you as a user? I’m as curious as you are.
First off, the RUWT analytics system will deliver automated notifications to FanDuel app users, such as important in-game moments like unmatchable performances, very tight contests, or overtime finishes. Sounds good to me.
What’s more, FanDuel will be able to use RUWT’s system together with its customer relationship management and generate customized alerts.
All notifications will be based on real-time data and focus on the network’s coverage of 30 NHL, NBA, and MLB teams.
In addition to all this, the RUWT system will also provide game summaries and why a game is worth your attention. All this means that you’ll get a short context alongside those alerts.
What’s in for FanDuel? Encouraging more views and engagement as a result of notifying users like you and me about significant moments. Looks like a win-win.
This partnership will definitely allow FanDuel to level up its game and make users stick around.
This news should not be a surprise since FanDuel has been showing interest in adding new interactive features for the last few months, which, I have to admit, are doing pretty well.
Take, for instance, its “My Spend” responsible gaming tool (tracking betting and setting limits) that registered more than 3 Million users engaged during the 2024-2025 NFL season.
Besides automated alerts and responsible gaming tools, FanDuel has also shown interest in live sports integration. The new year only started, but FanDuel already managed to set up a partnership with PWHL (Professional Women’s Hockey League).
This way, FanDuel becomes the official in-app streaming partner. Now, we can also enjoy up to 90 PWHL games directly on the platform.
The new sports alerts, together with the other recently added features, are a real game-changer and make you wonder what else the network has in mind. I’d stick around.
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