Swedish online gambling operators ComeOn and Hajper have increased the minimum age for receiving welcome bonuses to 20 years old, effective from November 10. This change is a voluntary step aimed at enhancing protections for young adult players and reducing the risk of gambling-related harm among this demographic.
Previously, the legal age for gambling and claiming bonuses in Sweden was 18. By raising the minimum bonus age to 20, these operators seek to limit promotional exposure to younger adults who may be more susceptible to impulsive betting and gambling problems. This adjustment reflects a growing trend among Swedish operators to implement stricter responsible gambling measures beyond regulatory requirements.
Welcome bonuses are a common marketing tool used to attract new customers. However, they can also encourage increased spending, especially among younger or less experienced players. By restricting bonus eligibility to those aged 20 and above, ComeOn and Hajper aim to reduce the potential for risky gambling behavior triggered by these incentives.
Players aged 18 and 19 will still be able to access gambling services but will not qualify for welcome bonuses. This distinction may affect their initial experience and the value they receive from promotions. Consumers in this age group should carefully review bonus terms and consider their own gambling habits before participating.
This initiative aligns with broader responsible gambling efforts in Sweden, where regulators and operators have introduced measures such as deposit limits, self-exclusion programs, and tighter advertising standards to protect players. The Swedish Gambling Authority continues to promote safer gambling environments and provides resources for those concerned about gambling harm.
Sweden’s approach contrasts with some other markets where the minimum age for bonuses remains at the legal gambling age. The voluntary nature of this change by ComeOn and Hajper may encourage other operators to follow suit, potentially setting a new standard for player protection in the region.
Players seeking support for gambling-related issues can access help through organizations endorsed by the Swedish Gambling Authority. These resources offer guidance on managing gambling behavior and accessing self-exclusion tools.
For further information on this development, see the original report from SBC News. Additional insights into responsible gambling initiatives in Sweden are available at GamblingNews.today Responsible Gambling. For broader context on Swedish online gambling regulations, visit GamblingNews.today Europe.
Meanwhile, concerns about youth gambling extend beyond Sweden. A recent survey in the US found that 42% of teens aged 13 to 17 reported gambling in the past year, with 10% at high risk of problem gambling, highlighting the importance of protective measures globally. Industry leaders in other markets have urged parents to discuss gambling risks with children, though they deny responsibility for increased teen wagering, as reported by The Guardian.
As operators like ComeOn and Hajper adjust their policies, players and consumers should stay informed about changes affecting bonus eligibility and responsible gambling tools. These measures contribute to a safer gambling environment by encouraging more informed and cautious participation, especially among younger adults.
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