Bally’s Corporation reported a 2% increase in casino revenue for the second quarter of 2026, reflecting steady growth amid competitive markets and regulatory changes.
Bally’s Casinos & Resorts division posted revenue of $401 million in Q2 2026, up from $393.3 million in the same quarter last year. This rise was driven by strong play at Bally’s temporary Chicago casino and new venues in Baton Rouge, Louisiana, and Marquette, Iowa. Players in these regions may experience expanded gaming options as these properties continue to develop.
Despite this growth, Bally’s faces heightened competition in East St. Louis, Illinois, and Atlantic City, New Jersey. Such market pressures could lead to more promotional offers or adjustments in game selections as casinos compete for players’ attention.
Online gambling remains a key growth area for Bally’s. North American digital revenue increased 16.9% year-over-year to $66.1 million. This suggests rising player engagement with Bally’s online platforms, which offer convenient access to casino games but also highlight the need for players to practice responsible gambling. For more on online gambling trends, see our Online Gambling coverage.
Internationally, Bally’s is contending with a significant tax increase in the United Kingdom, where the digital casino tax rate nearly doubled from 21% to 40%. CEO Robeson Reeves estimated this change will reduce Bally’s cash flow by $39 million, prompting planned marketing budget cuts. UK players may notice fewer promotional offers or changes in product availability as a result. Despite this, Reeves noted the company continues to see year-over-year revenue growth in the UK, driven by a loyal player base and strong product offerings. For UK market updates, visit our UK section.
Regarding Bally’s Chicago project, the company confirmed the permanent casino is targeted to open in early 2027. While construction has slowed, this timeline offers clarity for players anticipating the new venue. As CEO Robeson Reeves stated, “We target opening of the permanent casino in early 2027.“ Bally’s is also advancing its Las Vegas development on the former Tropicana site near the new baseball stadium. The project aims to integrate retail, entertainment, and dining with gaming, promising a comprehensive experience for visitors.
In the lottery sector, Bally’s expanded its footprint with new contracts in Australia, Chile, Greece, and Ontario, Canada. The Ontario Lottery & Gaming Corporation selected Bally’s as its new technology-solution provider. These developments may improve lottery players’ access to advanced technology and a broader range of games. For related news, see our Australia coverage.
The integration of Intralot’s business-to-customer operations contributed to a 22.3% increase in Bally’s Intralot division revenue, which reached $243.5 million. This consolidation enhances Bally’s position in the lottery and gaming technology markets.
Overall, Bally’s steady revenue growth across physical casinos and online platforms offers players more gaming options. However, regulatory changes such as increased taxes may reduce marketing incentives and alter player experiences. Staying informed about these developments can help players navigate changes in promotions and game availability. Responsible gambling remains essential amid expanding digital offerings; see our Responsible Gambling resources for support.
For further details, read the full CDC Gaming report. Additional insights on tribal casino revenue growth and regulatory challenges are available here and here.
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